Total Customer Visibility and Improved Business Intelligence

It means combining Customer Relationship Management and Enterprise Resource Planning. This process helps in combining the various functional business activities within an organization by bridging the boundaries and enabling the flow of information among the various organizational functions is Cross Functional Integration

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Enterprise Resource Planning(ERP)

Components of ERP

Customer Relationship Management

ERP and CRM Integration

CRM Tools

Therefore, CRM and ERP offers competitive advantages by providing total customer visibility.

About Writer

She is a graduate of Master in International Business and student of master in Migration Studies.