It means combining Customer Relationship Management and Enterprise Resource Planning. This process helps in combining the various functional business activities within an organization by bridging the boundaries and enabling the flow of information among the various organizational functions is Cross Functional Integration
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Enterprise Resource Planning(ERP)
Components of ERP
Customer Relationship Management
ERP and CRM Integration
CRM Tools
Therefore, CRM and ERP offers competitive advantages by providing total customer visibility.
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She is a graduate of Master in International Business and student of master in Migration Studies.
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